Joë Bridge created the imaginary character Ugène,a Parisian Joe Sixpack from the Twenties. Joë Bridge was a French lyricist, cartoonist and sportsman. He was famous for his posters and press cartoons. Here is his beautiful portrait.
He had his own advertising workshop and was one of the first to create a complete product marketing campaign by combining a brand mascot (Ugène), a rhyming slogan (‘Ugène pass’ moi l’Odorigène’),cartoons and a song. The product he promoted was a kind of pomander: the odorigène. This pocket-sized nasal inhaler was meant to provide a continuous olfactory shield against the bad odours of the city. It was a small flask containing perfumed oil and a wick to diffuse the fragrance by capillary action.
Joë Bridge’s advertising poster demonstrates how the odorigène could be very useful in a bad-smelling metro.
And —thanks to its antiseptic vapours— the odorigène also helped to prevent influenza and contagious diseases.
The odorigène, what an invention! We’ll stop now and smell the roses*.
This week we won’t tell you a story. Instead we invented a cryptic title to catch your attention: YAFI. That is the abbreviation of ‘yet another fine illustrator’. The artist known as ‘bloehr’ has signed eight covers in our collection of sheet music. The signature is as simple as mysterious: bloehr (not capitalised). We don’t have anything else to write about ‘bloehr’ because —apart from a 1934 film poster— we have zero information about this unknown fine illustrator. That leaves us no other choice than to simply enjoy these carefully designed Swedish covers.
Today’s post is not a usual story. Rather, it is a dreamy walk through enchanted sceneries of the kingdom of birds and a few fluttering bats. The very special songbook Chansons des Oiseaux was published in 1898 by the Société française d’éditions d’art L.-Henri May.
This monsieur Louis-Henry May may have given his venture a rather pompous title, but it well reflects the care and attention that was given to the book: the unusual oblong format, the peaceful cover image without room for names nor other text than the title, the decorative pastedown to finish the inside of the hardboard cover, and last but not least the delicate full-page illustrations by Georges Fraipont (1873-1912).
We have already written about ‘Recto Verso de Luxe‘ where sheet music is illustrated on both the front and back cover to form one large image when you fold open the sheet. This is one of these special covers.
The book collects 10 songs composed by Georges Fragerolles (1855-1920), who is famous for being the maestro of the Chat noir, having enlivened at the piano many shows of the Théatre d’ombres. The lyrics of four songs were written by Fragerolles himself.
In our collection the name Fraipont is familiar. Gustave Fraipont (1849-1923) created a few sheet music covers. It was however his son Georges who illustrated this book. It is rather hard to discern the work of Gustave from that of Georges, as they both use ‘G. Fraipont’ as signature, and their style is comparable. Besides, Georges was also a composer. On at least one sheet music cover both father (illustrator) and son (composer) appear together. Yes, also with birds.
But let us continue with the book. Here is the title page.
And here follows your oxygen, your antidote to nastiness, negativity and gloom: ten lithographs, so delightfully charming that it is hard to imagine that they are but the result of a combination of ink, brush and paper.
Savour and rejoice!
The book was printed by R. Engelmann, Imprimeur-lithographe
(16 rue Nansouty, Paris)