A Dienstmann or a porter in Germany and Austria, was a freelance worker, state-licensed and officially registered. We’re talking 1830 until WW2. The Dienstmann wore an official uniform with his licence number on his cap or on a medallion. Often, the street corner was his ‘office’.
The Dienstmann would not only carry luggage. He could also be hired for errands or be engaged as a messenger. Some were equipped with writing props enabling a client on the street to write a few lines and then have the Dienstmann deliver the note.
Sometimes a Dienstmann was hired for small domestic duties or as a temporary replacement for an indisposed servant. The man could also obtain your theatre or concert tickets, or even help you home after a night out, as the cover below suggests.
The noticeable figure of the Dienstmann was frequently used for stage or film. We can see this in the 1952 comedy of errors, ‘Hallo Dienstmann’ wherein two of these characters sing a comical duet. At that time, the last Dienstmann had already disappeared from the streets. The title song of the film, played by two of Austria’s leading actors, became one of the big hits of the fifties in Austria.
Sing along in your best German. Take the flowers to Amalie, perhaps you’ll get a tip and she will fall in love with you…
Hallo Dienstmann! Hallo Dienstmann! Nehmen Sie hier diese Dahlie! Hallo Dienstmann! Hallo Dienstmann! Geh’n Sie damit zur Amalie! Hallo Dienstmann! Hallo Dienstmann! Aber wirft man Sie dort raus Trag’n Sie hundertmal die Dahlie Zur Amalie Ins Haus Bis man Ihnen dort ein Trinkgeld gibt Und Amalie mich liebt!
In our sheet music collection we found a second Dutch song promoting cigarettes. Its colourful cover shows an Indonesian wayang puppet playing the saxophone, mixing East and West. Wayang kulit is the traditional puppet-shadow theatre in Indonesia. The Wajang cigarette brand was launched in 1930. From a Dutch newspaper announcement we learn that the Wajang Fox-Trot song was published in the same year.
For centuries the Dutch had auctioned tobacco originating from the Spanish and Portuguese colonies. Then, in the 19th century the tobacco trade and industry grew more important as the tobacco plants were cultivated in the Dutch colonies in Borneo, Sumatra and Java. It is during the Dutch East Indies colonial period that Effendi Frères (again this French chic!) produced the Wajang cigarettes. Just like Caravellis cigarettes, Wajang offered to their customers a collection of tobacco silks: black patches embroidered with a variety of wayang figures. There were different series of these Wajang silks included in the cigarette packs. A newspaper advert suggested to use them for decorating a tea cosy: “You open the box and while the delicious scent of tobacco reaches you, you are greeted by the silk embroidered Wajang figurine, which lends itself beautifully to be used for all kinds of handicrafts.“
Just as for the previous Caravellis post, the Wajang back cover shows different ways to use the silks. My personal preference is the picture of the symbolic Dutch windmill hung before a tapestry of colonial Wajang silks.
Some ladies were extremely handy with the tobacco silks: this elaborate sleeveless evening gown was made from 1.280 Wajang tobacco silks!
We even found a third Dutch sheet music cover in our collection —from the same period— which promotes tobacco. It is called TABA-Marsch. A rather wealthy and haughty man is enjoying a cigar. His smoker’s paraphernalia is displayed on a side table. In the background, seemingly arising from the cigar smoke, looms a smiling tobacco labourer or koelie (coolie). The strong labourer carries a stick of tobacco leaves on his shoulder.
It is a beautiful illustration but it strongly suggests the offensive colonial attitude of the Dutch at that time. The island archipelago of the Dutch East Indies (a Dutch colony, now Indonesia) was a society with huge class differences. The indigenous people and imported workforces had to live in neighbourhoods or kampongs divided and based on ethnicity. The coolies working on the plantations were contract labourers. Their rights, and more importantly all kinds of restrictions were established with the Koelie Ordonnantie (Coolie Ordinance) of 1880.
The penal sanction was the most outrageous part of this Ordinance which stipulated that a plantation-owner could punish his coolies in any manner he saw fit, including fines. The reasons for punishing a coolie could be many, including laziness, insolence or desertion. Whipping thus became a common practice on the tobacco plantations of the Dutch East Indies. These type of sanctions were gradually abolished from 1931 onwards.
TABA was a large tobacco exhibition (1923 and 1924) held in Amsterdam. Jacob Jansma created the posters for it and used the same illustration for the sheet music. The reason for this exhibition was the malaise in the tobacco economy in Holland.
During the First World War the Dutch economy had blossomed. Thanks to the Dutch neutrality and without foreign competition, the tobacco industry and trade had free rein on the national and international markets. But after WW1, the sudden decline in export and the foreign competition led to massive dismissals in Holland and in the colonies. Hence the TABA exhibitions in order to crank up the business.
The 1923 TABA exhibition took place in a large hall, the Paleis voor Volksvlijt (Palace for Popular Industriousness). Inspired by the Crystal Palace in London, it was made of glass and cast iron and it was likewise destroyed by fire much to the chagrin of the Amsterdammers.
In 1924 TABA moved to the RAI, a newly built ‘state of the art’ exhibition hall, but this event counted significantly less visitors.
In 1925 a new attempt was made to move TABA back to the stylish Paleis voor Huisvlijt and to create an even greater event with lots of foreign exhibitors, but the enterprise failed before it even started.
Enough now for this post. Let’s move on to Tobacco Road with the Winter brothers. YEAH!
The Caravellis Foxtrot was meant to promote cigarettes with that brand name. The expensive sheet music edition and the drawing of the elegant dancing couple strongly suggests that the publicity targeted a sophisticated (rich) public.
Even if the name suggests otherwise, Caravellis Frères was the trade name of a Dutch company that manufactured Egyptian-style cigarettes. At the turn of the century real Egyptian cigarettes, manufactured with Turkish tobacco in Egypt, were very popular with the richer part of the population. The production was predominantly done by Greek manufacturers who imported the tobacco from ‘Ottoman countries’ and created blends with ‘exquisite taste’. These Egyptian cigarettes were promoted as handmade, exclusive luxury items. And they were expensive. Accordingly the cigarettes were packed in colourful eye-catching boxes or tins. They were easily recognisable by their Egyptian iconography. This tin of Dimitrino cigarettes for example presents us an exotic scene of a lush woman lazily enjoying her smoke with a view on the Nile.
Other visuals for Egyptian cigarettes used architectural elements, sculptures or drawings from the land of the Pharaohs. The same iconography was being used on the covers of ‘oriental’ sheet music of the same period.
The development of the tourist industry in Egypt promoted the Egyptian cigarettes. The well-to-do tourists brought the blended tobacco sticks home and thus introduced this novelty to the Western world.
The success of the Egyptian cigarettes prompted imitations all over the world. In the US these Egyptian-style copy-cats were mostly manufactured by (again) Greek entrepreneurs. No doubt, the most successful brand of these imitations was Camel. Not owned by a Greek, Camel cigarettes were no longer handmade and sold at an unbeatable price. Thanks to a teasing ad-campaign they stopped all competitors dead in their tracks.
In Holland a Dutch tobacco company, Mignot & De Block, produced Egyptian-style cigarettes using the name of a Greek-sounding manufacturer ‘Caravellis‘. The French ‘Frères‘ (Brothers) added some finesse to the lended trade name. This shrewd company surely must have sponsored or published the ‘Caravellis foxtrot‘ sheet music that appears at the start of this post. Caravellis sold their cigarettes in tin boxes, with the typical ‘Egyptian look’. It gave an exotic and luxurious atmosphere to the smoking of Caravellis cigarettes.
The refined packaging came hand in hand with clever advertising, such as this from a 1925 newspaper.
To encourage customer loyalty Caravellis offered cigarette silks as a promotional gift. At that time it was common for tobacco companies to offer these ‘tobacco silks’ (or zijdjes in Dutch). They were small pieces of printed or woven satin, almost never silk, given away for free inside each packet or box. Sometimes the cigarette pack included only a coupon that one could trade for a silk. Mostly these silks were published as sets: images of beautiful women, flowers, birds, butterflies or sports. With the outbreak of the First World War military themes became all the rage. Inevitably, customers were urged to acquire albums in order to loyally collect the sets (and continue to buy Caravellis).
But the Caravellis tobacco silks were rather unique in that they were miniature woven Persian rugs, nowadays collected as doll house carpets.
The silks were popular during the Twenties amongst housewives who used to sew together the small silks into larger textiles such as tablecloths. Or one could get creative, and use the silks to decorate whatever came to mind. If a house lady should ran out of ideas, she then could get inspired from the back cover of the sheet music, and start to decorate lampshades, hand bags or slippers… Exciting!