Georges Braque and Pablo Picasso pioneered the cubist style from 1907 on. By the time that Clérice created this ‘cubist’ sheet music cover in 1914, just before the outbreak of the Great War, the revolutionary trend was already past its prime. But apparently it was still bon ton to mock the avant-garde artists. It puzzles me that for his drawing Clérice chose the stereotype of the Belle-Epoque artist. During the late nineteenth century the archetypical French male bohemian sported a van Dyck beard. It was named for the Flemish painter Anthony van Dyck who portrayed numerous men having shaven cheeks but wearing sharply pointed beards with
curled moustaches. The points and the curls were achieved through intense hair brushing and twirling with wax or pomade.
Also part of the outfit of the fin-de-siècle artist was the lavallière, a large floppy bow worn around the neck like a pussycat bow. The lavallière got its name from one of the chief mistresses of Louis XIV, Louise de La Vallière who allegedly was the first woman to wear a tie. In the late nineteenth century the lavallière was cherished not only by artists but also by students, anarchists and leftist intellectuals. Even Picasso was still wearing one in 1904.
A large felt hat à la Rembrandt, a chequered or striped garment and occasionally a cloak completed the artist’s apparel,
a distinct attire against bourgeois stiffness.
It is often useful for an illustrator to resort to stereotypes. For example, one immediately understood from the cover above that the man being lovingly tickled on the nose was either an artist or a left-wing egghead. On the cover below, the message was also quick and clear: the man unable to pay for his meal is obviously a bohemian artist, taking pride in his precarious financial situation and defying the establishment.
Nonetheless, the cliché of the bohemian artist was used well into the twentieth century as can be seen on the photographs below and on our sheet music cover illustrated by Pol Rab in 1921.
Some artists even became a larger than life French stereotype, like the Danish painter (and sheet music designer) Sven Brash who lived in Paris between 1906 and 1914. Speaking for him, Brash was an exquisite cartoonist and he may well have made fun of himself in this pose…